If you’re building your acting career in St. Louis or anywhere in the industry, your headshot is one of the most important tools you have. Casting directors, agents, and producers often make their first impression of you based on your headshot alone. That’s why having the right types of acting headshots is essential for opening doors and booking auditions.

At Shari Photography, we specialize in creating professional acting headshots that stand out while staying true to your personality and casting range. Most actors need two primary types of headshots—a commercial headshot and a theatrical headshot. Each serves a different purpose and is tailored to highlight a specific side of your talent.

Commercial Acting Headshots

A commercial headshot is designed to show you as approachable, friendly, and relatable. These are the headshots used for television commercials, brand campaigns, and roles that want someone the audience can connect with instantly.

What makes a great commercial headshot?

  • Warm, genuine expression – Think natural smiles and open body language.

  • Bright, clean lighting – Helps create a fresh, positive look.

  • Wardrobe choices – Solid colors in lighter or vibrant tones (blues, greens, soft pastels) work well. Avoid overly dark clothing or busy patterns.

  • Simple backgrounds – The focus stays on your face and your approachable expression.

A well-crafted commercial headshot can help casting directors immediately see you in roles like “the trusted neighbor,” “the friendly co-worker,” or “the relatable parent.”


Theatrical Acting Headshots

A theatrical headshot is used for film, television dramas, and stage productions. These headshots focus on depth, character, and emotional range, showing your ability to take on more dramatic or complex roles.

What makes a great theatrical headshot?

  • Serious or thoughtful expression – No forced smiles; instead, capture intensity or intrigue.

  • Darker, moodier lighting – Helps convey emotional depth and range.

  • Wardrobe choices – Earth tones, darker neutrals, or rich jewel colors work best. Clothing should feel natural and in line with the types of characters you want to portray.

  • Textured backgrounds – A subtle texture can add visual interest without distracting from your face.

Theatrical headshots show casting directors you can handle roles with more emotional or dramatic weight—whether it’s a period drama, an indie film, or a prime-time TV series.


Why You Need Both Types of Acting Headshots

Casting opportunities vary widely, and having both commercial and theatrical headshots ensures you’re ready for any role that comes your way. A commercial headshot may get you in the door for a lighthearted brand spot, while a theatrical headshot can position you for serious, dramatic roles.

At Shari Photography in St. Louis, we understand the nuances that make each type of acting headshot work. We guide you through expression, posing, and wardrobe choices so your final images capture the range you bring as an actor.


Ready to update your acting headshots?
Book your session today with Shari Photography and get professional headshots that open doors in the industry.

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