When planning your branding portrait session with Shari Photography, choosing the right wardrobe is one of the most important parts of preparing for strong, confident images. Your clothing communicates your personality, professionalism, and brand identity—long before you say a single word. Branding portrait session tips
As a St. Louis branding photographer, I guide women every week on how to look polished, elevated, and aligned with the visual story they want to tell.
Here are the four best wardrobe tips for women preparing for a branding portrait session.
1. Choose Colors That Align With Your Brand– Branding portrait session tips
Color plays a powerful role in how your audience perceives you. Think about the mood you want your photos to communicate—bold and energetic, soft and approachable, or calm and professional.
Best practices for choosing your brand colors:
- Wear colors found in your brand palette
- Avoid overly bright neons that reflect onto your skin
- Jewel tones photograph beautifully and add richness
- Neutrals—cream, camel, black, navy—look timeless and high-end
If you’re a business owner in St. Louis looking to elevate your visual brand, wearing intentional colors can help your headshots and lifestyle branding images feel more cohesive across your website, social media, and marketing materials.
2. Select Flattering, Tailored Silhouettes
Clothing that fits well always photographs better. Oversized or boxy clothing can add bulk, while overly tight clothing can restrict movement and create unflattering lines.
What works best:
- Structured blazers
- Fitted tops that create clean lines
- Dresses with defined waists
- Fabrics with a bit of stretch for comfort and shape
Tailoring is a secret weapon. Even small adjustments (like hemming a sleeve) instantly elevate your branding portraits and help you appear confident and polished.
3. Bring Layers and Stylish Accessories
Layers add visual interest and variety to your gallery—a quick change like adding a jacket, scarf, or statement jewelry piece can create a whole new look without needing a full outfit swap.
Layering ideas for branding portraits:
- Blazers for a CEO or executive look
- Soft cardigans for approachable lifestyle moments
- Bold necklaces or earrings that express personality
- A sleek coat for outdoor St. Louis branding shots
Remember: accessories should complement, not distract. Branding portrait session tips
Explore our galleries of all our portraits.
4. Stay True to Your Personality and Brand Story
The best branding portraits showcase the real you. If you’re fun, creative, warm, edgy, or elegant—your wardrobe should reflect that. Authenticity builds trust with your audience.
Ask yourself:
- Does this outfit represent who I am in my business?
- Would I wear this to meet a client or present my work?
- Does this look align with what my brand stands for?
Your session with Shari Photography is designed around your style, your story, and the message you want to project. When you look like your true self, your branding portraits feel relatable, modern, and professional.
